Global payments and technology company Mastercard on Monday replaced mobile payments and financial services company Paytm as the title sponsor for all of India’s international matches (both women and men) held at home. Paytm had held the rights for seven years. Along with all Under 19 and Under 23 cricket matches played in India, the agreement also covers domestic cricket matches including major competitions like the Irani Trophy, Duleep Trophy, and Ranji Trophy run by the BCCI.
“The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration,” said Sourav Ganguly who is the president of BCCI.
Mastercard’s title sponsorship deal will begin from India’s three T20Is against Australia in September. “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognized “Priceless” platform offers us the unique opportunity to delight our cardholders, customers and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several nation around the world. It is therefore particularly relevant for us to have acquired the title sponsor rights for all home international and domestic cricket matches organized by the BCCI,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard.