After seeing a decline in subscribers for the first time in years, Netflix is getting ready to introduce ad-supported packages. According to a Variety article, the new plans will purportedly go live on November 1 and are anticipated to start it in several nations. According to reports, the plans would initially be introduced in the US, UK, Canada, France, and Germany.
The business stated that “no decisions have been taken,” adding that it is “still in the early stages of deciding how to introduce a lower priced, ad supported tier.”
Although Netflix has not yet officially announced the revised rollout timeframe, it has previously stated that its new ad-supported plans might become operational before the end of the year.
Additionally, Netflix is eager to unveil its new initiatives before rival Disney Plus, which is scheduled to present its own ad-supported initiatives on December 8, 2022. The rumoured November 1 launch date should give Netflix a month’s head start in luring new subscribers with more reasonably priced options.
The corporation was soon reported to be investigating more cheap, ad-supported options, according to co-CEO Reed Hastings. For the streaming service, which had previously been ad-free, this represented a significant change.
In addition to the new, reasonably priced plans, Netflix intends to start charging customers for password-sharing, which allows one Netflix user to share their ID with a number of other users, all of whom might pool their resources for the entire plan.